‘It was holding us back’: Why Skinny Tan changed its name Skin & Tan
Self-tanning brand Skin & Tan has dropped its old name to broaden its appeal to new consumers, and speak to those who are perhaps “afraid” of the category.
Skinny Tan has rebranded as part of a mission to broaden its appeal and recruit new customers, both to itself and to the category.
The brand has become Skin & Tan, moving the self-tan brand away from the name it was founded over a decade ago.
Brand Architekts, a group of challenger brands in the beauty space, took over Skinny Tan around three years ago. The company’s marketing director Anna Palmgren-Houel says it “always had a niggling feeling that the brand name was holding [Skinny Tan] back”.
