Brands need to put in the work to go after copycat products, says Thatchers lawyer
Thomas Chartres-Moore is part of the legal team that won on behalf of Thatchers against Aldi last week. While the ruling is significant for brands, it doesn’t provide “carte blanche” to go after copycats, he says.
Brands need to put in the “unexciting but necessary work” if they want to go after potential retailer “copycats” of their products, advises a lawyer who represented Thatchers in its case against Aldi.
The cider brand won its case against the discount retailer last week in the Court of Appeal in what many believe to be a landmark decision. The court ruled in favour of Thatchers after finding that Aldi’s Taurus Cloudy Lemon cider product, which bears striking similarities to the Thatchers product of the same name, infringed on the brand’s intellectual property.
