‘The devil is in the detail’: What does the marketing team of the future look like?
From breaking down silos to ensuring marketers display conviction and curiosity, CMOs weigh in on what the team of the future should look like.
By Molly Innes
The blueprint for the best, most effective marketing team differs from brand to brand. If one existed, the CMO role would be a lot easier.
Some marketers may feel the demands are ever-changing, with new responsibilities and skills to be learnt and developed on rotation.
However, the best marketers look to the future and team structure is not immune.
From the balance of skills in marketing teams to emerging roles, restructured functions and evolving leadership, CMOs want to futureproof their teams. Here’s how some leaders are doing it.
