How M&S and Innocent used emotion and ‘single-mindedness’ to earn attention
Grace GollaschBy playing on emotions and using humour, M&S and Innocent successfully used Instagram to earn and retain attention, according to Kantar’s ‘The Works’ study.
The Works
How humour helped Nationwide position itself as the ‘antithesis’ of other banks
Grace GollaschNationwide’s TV ad ‘In your best interest’ uses humour to cut through a “serious” category, which lands it in the top 8% of all UK ads, according to Kantar’s ‘The Works’ study.
How Specsavers, Rowse Honey and Quaker proved the ‘power of print’
Matthew ValentineFrom dialling up the humour to tackling social injustice, these companies successfully used print to build long term brand equity, according to Kantar’s ‘The Works’ study.
How Arla and Guinness captured people’s attention to extend the reach of their OOH ads
Chris SutcliffeThe two food and drink brands used consumer curiosity to create effective OOH campaigns, according to Kantar’s ‘The Works’ study.