How Rescue Remedy is tapping into TikTok to drive ‘word-of-mouth at scale’
Taking inspiration from the glitzy world of telenovelas, Rescue Remedy is hoping to make using its wellness products a Gen Z ritual.
Rescue Remedy was invented almost 100 years ago, but it’s a younger audience the brand is looking to engage on TikTok via “word-of-mouth at scale”.
The brand’s products combine flower essences to “provide support in times of emotional demand”, available in its classic dropper format, sprays, capsules and gummies.
Over the decades, consumers have commonly discovered Rescue Remedy through word of mouth, explains global head of marketing at parent company Nelsons, Helen Coupe.
She recalls discovering Rescue Remedy at university when she was sent the product in a care package from her aunt during a nasty bout of glandular fever. This story, of discovering Rescue Remedy through a friend or family member, is far from uncommon, she notes.
