The Year Ahead 2025: AI moves towards the mainstream
AI has dominated a huge number of conversations in 2024, with many starting to test the water. But next year the use of AI will move beyond the experimental phase.
‘Educational, entertaining, emotional’: B2B marketers on the risks and rewards of exploring new channels
Hannah RashbassMedia fragmentation means new channels are popping up all the time. B2B marketers share the opportunities and challenges of testing these new spaces.
How is AI impacting relationships between brands and agencies?
Grace GollaschAccording to WFA figures, 80% of brands are concerned about how their creative and media agency partners are using generative AI and 58% are expecting to pay less for their agencies where AI is deployed.
Marketers blame AI for feeling ‘overwhelmed’ at pace of change
Molly InnesMore than half (54%) of marketers believe AI will significantly impact how they work over the next year, according to LinkedIn data.
Coca-Cola’s name game and the disappearance of WHSmith: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Coca-Cola bringing back its much-lauded ‘Share a Coke’ campaign, to the rise and rise of Bluey, it’s been a busy week. Here is my take.
WHSmith brand to disappear from UK high streets as sale agreed
Amrit VirdiThe retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of its revenue.
Asda’s customer chief steps down to join Jet2
Jasper BaumannDavid Hills will remain at Asda until later this year with the supermarket yet to announce his replacement.
The increasing disappearance of the CMO role should be a wake-up call the industry
Secret MarketerWhy are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how businesses view marketing leadership.