Lidl launches TikTok Shop ‘pop-up’ to ‘meet customers directly’
Molly InnesThe supermarket, which doesn’t offer online delivery in the UK, is selling 3,000 “high protein” bundles on the platform.
Lidl to scrap kid-friendly packaging on its ‘least healthy’ products
Amrit VirdiPackaging designs deemed attractive to children will be removed from Lidl’s least healthy own-brand products in the next six months.
Lidl delivers record festive sales with £1bn Christmas turnover
Amrit VirdiLidl’s festive success comes as Co-op, Morrisons and Asda unveil new price matching and store strategies for 2025.
Lidl emphasises power of sharing in 2024 Christmas ad
Niamh CarrollLidl has opted for an emotional ad that emphasises the true festive spirit of sharing, as it decides against bringing back its brand character from last year’s successful ad.
Lidl promotes internally for new marketing director
Niamh CarrollJoanna Gomer, who has been at the business since 2016, is tasked with continuing to drive the discounter’s “phenomenal growth”.
Lidl achieves record market share as grocery inflation returns to ‘more normal’ levels
Niamh CarrollThe rate of grocery inflation is now just 0.8 percentage points higher than the 10-year average between 2012 and 2021, but cost of living habits remain sticky.
Tesco ‘disappointed’ as it loses appeal against Lidl logo ruling
Molly InnesTesco will need to change its Clubcard Prices logo in the coming weeks as it loses its appeal against last year’s ruling, which found it had infringed on Lidl’s trademark.
How ‘unconventional optimism’ helped Lidl go from challenger to ‘British staple’
Marketing Week ReportersFrom TV sponsorships to croissant-shaped QR codes, the supermarket embarked on a five-year mission to democratise quality and overcome the ‘Lidl lag’.
Own-brand premium products drive success for Aldi and Lidl at Christmas
Chris SutcliffeThe UK’s two major discounters reported significant success over the festive period, with a focus on both pricing and product having driven sales.
Lidl entitled to injunction to stop Tesco using Clubcard logo, court rules
Molly InnesIt could cost Tesco £8m to remove its Clubcard prices marketing assets, following the supermarket’s second loss against Lidl at the High Court in its long-standing trademark dispute.
An ‘own goal’ or the right decision? Experts react to Lidl’s victory over Tesco
Molly InnesHas Lidl scored an own goal in its victory over Tesco, or does this signify a change in how brands and retailers market themselves?
Lidl comes out on top as Tesco ordered to drop Clubcard logo
Molly InnesFollowing a legal battle between the two retailers, the High Court has ruled Tesco copied Lidl’s logo to “deceive” customers.
Discounters boost TV investment as they look to maintain market share momentum
Michaela JeffersonData shared exclusively with Marketing Week shows Aldi and Lidl are increasing their TV advertising investment well ahead of their competitors, as the discounters continue to notch up market share gains.
Switch to own label accelerates as grocery inflation passes 17% for the first time
Lucy TesserasThe trade down to own label “shows little sign of stopping”, according to Kantar’s latest data, with Aldi and Lidl also continuing to steal market share.
‘Many moving parts’: As Aldi and Lidl continue to soar, what next for UK supermarkets?
Niamh CarrollSupermarkets have reported strong Christmas results despite economic headwinds, but analysts say for the traditional grocers, this good fortune is unlikely to last.