‘You have to be in tune with the business’: One CMO on why relationship building matters
Niamh CarrollHaving worked at some of the biggest names in B2B tech, Workday CMO Emma Chalwin sees relationship-building as the cornerstone of her success.
Marketing Careers
‘Background to the foreground’: How the Co-op kickstarted socio-economic pay gap reporting
Charlotte RogersThe retailer believes respecting personal experiences is key to building the trust needed to get employees to share their data in the first place.
‘No one teaches you how to be a great leader’: Why some CMOs are pivoting into executive coaching
Molly InnesSome marketers are leaving the industry to coach the next generation and help them apply marketing principles to their own careers.
Warner Hotels names first CMO as it looks to ‘power its growth’
Molly InnesThe hotel chain is the latest brand to announce it’s appointing a chief marketing officer for the first time.
‘Push outside your comfort zone’: Why marketers are leaning on coaching
Molly InnesWith the demands on marketers forever changing, is coaching the answer to career success?
Guinness on the ‘magic’ of intergenerational idea exchange
Charlotte RogersFrom talent spotting to prioritising mentoring, Diageo marketers Gráinne Wafer and Lauren McKay believe there’s lots to learn from colleagues at different career stages.
‘Words into action’: Bootcamp helps emerging marketing talent break barriers
Charlotte RogersThe Marketing Academy Foundation hopes its free employability workshops will help diverse young talent negotiate their first steps in the marketing industry.
Marketing recruitment intent rises to highest level in over a year
Ellen HammettExclusive data from IPA Bellwether shows marketers are feeling more positive about recruitment as budgets return to growth.
Are marketers being taken advantage of in the challenging recruitment market?
Molly InnesMany jobseeking marketers are spending hundreds of pounds on CV rewrites and coaching – but some headhunters argue this shouldn’t come at a cost.
‘The shopping list is too long’: Marketing recruitment still a ‘buyer’s market’
Molly InnesBrands still hold all the cards when it comes to the job market, but some green shoots might be emerging, say recruiters.
‘Talent will never be recruited by a machine’: L’Oréal on its approach to AI in recruitment
Molly InnesAI can help recruiters tackle high applicant volumes, but it can’t take on a large role, says Michael Kienle, global vice-president of talent acquisition at L’Oréal.
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‘Nose in, fingers out’: Why becoming a non-exec helps marketers ‘join the dots’
Megan TatumAppointed to provide constructive challenge and big picture clarity, marketers in non-executive director roles are taking invaluable skills back to the day job.
Is the marketing industry letting young talent down?
Molly InnesFrom complicated application processes to negative narratives, young people embarking on marketing careers face an uphill battle.
L’Oréal’s global talent acquisition lead on what makes a modern marketer
Molly InnesData-driven, savvy, creative – these are just some of the qualities L’Oréal wants from its marketers, says Micheal Kienle, global VP of talent acquisition.