Most marketers ‘gaining influence’ within business
Charlotte RogersDespite the challenges, over half of Career & Salary Survey respondents feel optimistic about marketing’s future within their company.
Marketing Careers
Quarter of brands cutting senior marketing leaders
Charlotte RogersSaving money on wages (58.4%) is the main reason cited for cutting and not replacing senior marketing talent.
‘Life changing on both sides’: Three marketers on the value of apprenticeships
Charlotte RogersBrands should see marketing apprenticeships as both a chance to help fresh talent break into the industry and an opportunity to turbocharge their business.
‘Local action’: How should leaders fight burnout in their teams?
Molly InnesThere is no catch-all answer to solving marketing’s burnout problem but there are steps leaders and companies can take to prioritise wellbeing that will better serve individuals and set businesses up for success in the long term.
‘Protecting the industry’: Brands urged to recognise apprenticeship value exchange
Charlotte RogersAs new data finds marketing apprenticeships are stalling, the industry is being encouraged to see such schemes as a “value in, value out process”.
Want to know what you’re worth? 2025 marketing pay revealed
Marketing Week ReportersMarketing Week’s Career & Salary Survey examines the state of marketing pay in 2025.
Marketers have great potential but they are not being supported enough
Russell ParsonsWe revealed stark new data last week, laying bare the level of dissatisfaction, lack of appreciation and exhaustion marketers are feeling, which is leading to a concerning number experiencing burnout.
The Marketing Week Podcast: Inside marketing’s imposter syndrome crisis
Marketing Week ReportersIn this episode, we discuss why 80.1% of marketers have experienced imposter syndrome at some point in their careers, featuring insight from Nishma Patel Robb, founder of Glittersphere and former Google marketing leader.
‘It’s not my syndrome’: How marketers can stop feeling like imposters
Charlotte RogersWhile there’s no quick fix for imposter syndrome, businesses recognising the value of marketing and a greater sense of empathy across the industry would be a good start.
‘Massive warning sign’: Marketers on the ‘seismic’ scale of imposter syndrome
Charlotte RogersDoes the term ‘imposter syndrome’ put pressure on marketers to ‘fix’ themselves, while businesses ignore the systemic issues causing these feelings in the first place?
Marketing salaries rising slower than national average, survey finds
Jasper BaumannResearch by Reed reveals marketing salaries have grown just 3% compared to the national average of 6%.
‘Pressure in all directions’: What’s causing marketing’s burnout crisis?
Molly InnesMarketing Week’s exclusive Career & Salary Survey data suggests the industry is experiencing a burnout crisis. Here’s why.
‘Overwhelmed and undervalued’: Half of marketers grappling with ‘emotional exhaustion’
Charlotte RogersMarketing Week can reveal 80% of marketers have experienced imposter syndrome, while 60% feel overwhelmed.
Marketing recruitment intention continues to fall as brands face up to national insurance increases
Molly InnesOctober’s budget may have impacted recruitment intent as it drops to its weakest level since the pandemic.
From ‘diamond’ teams to great reshuffles: How is marketing recruitment shaping up in 2025?
Molly InnesWhile 2024 was tough for marketing jobs, some green shoots did emerge. What does 2025 have in store?