Despite working together for less than a year, Motorway’s CMO Naomi Walkland and director of analytics Elly Evans have moved at pace to bring the functions closer together.
Jane Stiller and Neil Mortensen have helped turn the relationship between marketing and insights into one that is driving success and legitimising both functions in the boardroom.
Boots’ Pete Markey and Katy Dixon on why bringing insights onto the marketing leadership board has proven effective and why every insight needs a ‘So what?’
In the first of a new series, Customer-First Thinking, we explore how a massive B2B business manages to remain insight-driven and not fall into silos.