The Week in Tech: TikTok cosies up to Trump and all change at the CMA
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
On the agenda…
Let’s talk about TikTok. No, please, come back, I promise it’s the last time. The last time for a little while at least.
We all saw the sequence of events that played out from Friday through to Sunday. The Supreme Court sped through its decision to uphold the ban of the Chinese-owned social media app on Friday, leading to it going dark late on Saturday for all of a few hours before President Trump confirmed he would delay the ban to help both sides find a solution.
TikTok was restored, America did a little dance and someone no doubt filmed it to the beat of a Billie Eilish song for big time engagement.