From his early career as a media journalist to senior marketing roles at Betfair, Just Eat and now Carwow, Ben Carter has used his knowledge of the internet revolution and passion for change to climb the ladder.
CMO of Warner Hotels, David Murdin, worked at big brands including British Airways and Sky before moving into general management at Costa and Debenhams. And while the experience was crucial in making him a more rounded leader his passion for brands has ultimately seen him return to marketing.
From Ebay’s internet boom to short stints at Asos and The Guardian, Cian Weeresinghe understands the value of trying new things and meeting new people.
Having worked at some of the biggest names in B2B tech, Workday CMO Emma Chalwin sees relationship-building as the cornerstone of her success.
With stints at corporate giants including Kraft Heinz and General Mills and scale-ups such as Monster, Belazu and now Holy Moly, Chris Busher believes in finding the right environment and sticking to it.
A former marketer at Unilever, Reckitt and Dyson, Rachel Exton embraced the possibilities of a sideways career step to supercharge her marketing mission.
From leading a revival at Snickers to bringing Lynx to Asia and driving Pret’s digital transformation, Dan Burdett is a firm believer in the value of trusting your gut.
With stints at Netflix, Sephora and Zynga under her belt, Reddit’s marketing lead Roxy Young shares the benefit of forging a career at the coal face of new technology – and why you need to consider your career as a web instead of a ladder.
Former P&G, Heineken, Converse and now Philips marketer Claudia Calori believes using the creative and analytical parts of marketing is key to success, regardless of category or sector.
Hiscox marketing director Fiona Mayo believes more marketers should challenge themselves to try different categories when charting their career as the skills you’ve learned will apply across the board.
With stints at LVMH, Estée Lauder and Makeup by Mario under her belt, Estrid’s first chief brand officer Nico Morga Alden’s “risk prone” approach to her career has served her well.
Ottokar Rosenberger has always put smaller firms with bigger challenges first as he plotted his route to the C-suite. Now a CEO, he believes most marketers are well-placed for the demands of the boardroom.
Entain’s chief commercial officer Dominic Grounsell has made a career out of broadening his skills and tackling tough challenges in order to make the leap from marketing into business leadership.
Rebecca Dibb-Simkin has been the chief product and marketing officer at Octopus Energy during a period of remarkable growth for the challenger brand. Her career to this point has taken her from agency to brand-side and she has learned the value of marketers being in control of product.
As managing director of card marketplace Thortful, Pip Heywood is using her experience at leading FMCG brands to bolster the scale-up.