Start low risk, build the culture, accept it could go wrong: Key lessons for innovation
In Marketing Week’s latest subscriber-exclusive webinar, The Lowdown, three marketers discuss building innovation-oriented teams and making the case for investing.
By Molly Innes
Innovating in the pursuit of growth is something all marketers should strive for. However, it’s easier said than done.
In the second edition of Marketing Week’s new subscriber-only webinar series, The Lowdown, three marketing leaders discuss innovation, from instilling a culture of innovation in teams and making the business case for it, to the times where it hasn’t paid off.
Building a consumer-led marketing team is a critical first step to creating a culture of innovation, says System1’s chief customer officer Jon Evans. Reflecting on his experience with innovation, he says, “The closer I am to the customer, the easier it is to have the ideas, but also know what’s going to work.”
