Economic understanding, empathy, cultural cohesion: Key lessons for marketers in 2025
In the latest episode of Marketing Week’s subscriber-exclusive webinar, The Lowdown, leaders discuss how marketers can drive growth in 2025.
By Molly Innes
Perhaps we say the same thing every year, but 2025 is shaping up to be a big one. From macroeconomic challenges, to emerging technologies and cultural developments, there is, as ever, a lot for marketers to get their heads around.
In the latest edition of Marketing Week’s new subscriber-only webinar series The Lowdown, editor-in-chief Russell Parsons is joined by Richard Huntington, chief strategy officer at Saatchi & Saatchi, and Sam Hart, business unit director at Kantar, to offer their wisdom on how to navigate the year ahead.
In 2025, marketers should be “paying attention to emerging trends, and paying attention to what way the wind is blowing,” says Hart, from upcoming HFSS legislation to implementing AI.
Here are some more key takeaways.
