Retailers opting for heavy discounts on summer fashion and household goods have driven the first fall in retail prices for almost three years, but inflationary pressures remain.
Derek Morrison, MD Retail Marketplace at UNiDAYS, explains how businesses can tap into Gen Z’s key shopping moments in the coming months.
In the first of a new series, Ogilvy UK’s Dan Bennett shares his first three secrets to thinking like a behavioural scientist, from keeping context top of mind to not always doing what the customer wants.
In the latest feature in our new series exploring marketing’s role in driving sustainability, we explore the psychology behind switching to sustainable brands.
Restaurant Brands International is resisting the temptation to “overreact” in an increasingly promotional environment, despite Burger King’s sales slip.
Derek Morrison, MD Retail Marketplace at UNiDAYS, the world’s leading Gen Z affinity network, reveals the best ways for brands to engage the newest cohort of student shoppers.
Heineken is aiming to generate growth “balanced” between volume increases and pricing going forward, and is “significantly and materially” increasing its marketing spend to do so.
We arm you with all the numbers you need to tackle the week ahead.
GfK’s latest Consumer Confidence barometer shows there has been a slight boost in the nation’s mood in the month of the General Election and Euros.
In line with a “brightening economy”, marketing budgets across all main categories have been revised upwards.
A new report from the Advertising Association and Credos highlights young people and ethnic minority groups are more likely to feel positive about advertising’s social contribution.
Consumers are paying attention to colour again as part of a wider trend towards personalisation that will eventually encompass all stages of the customer journey.
Younger generations would like to see greater representation in advertising, along with more accessible creative.
New data from IPA TouchPoints shows easing inflation isn’t having an effect on a cost conscious consumer still feeling the cost-of-living squeeze.
The latest installment in Channel 4’s ‘Mirror on the Industry’ series highlighting transgender representation reveals fear of backlash is the main blocker of progress in trans-inclusive advertising.