Consumer confidence rises following period of ‘nervousness’
Grace GollaschConsumer confidence in the economy and personal finances has increased following two months of decline, according to GfK’s Consumer Confidence Index.
Consumer & Market Trends
Burberry blames ‘inconsistent brand execution’ for sales decline
Hannah RashbassThe heritage luxury brand says it is heading back to its “original purpose and values” to regain market share.
Adidas pledges to continue investing ‘heavily’ in marketing after strong Q3 sales
Hannah RashbassIn order to be a “global brand with a local mindset”, Adidas doubles down on its commitment to marketing.
Marketing budget growth stalls for first time in over three years
Grace GollaschThe latest quarterly IPA Bellwether report demonstrates a stall in marketing budgets as pessimism grows around the upcoming UK budget.
‘Constant investment’: Boots urged to ramp up marketing despite market share surge
Amrit VirdiDespite notching up its 14th consecutive quarter of market share growth, Boots should ramp up investment to enhance its customer relationships, analysts suggest.
How brand generosity boosts business in the post-purpose world
Marketing Week PartnerFold7 partnered with YouGov to conduct world-first research with 2,000 consumers, to find out how a generous spirit could give brands a competitive edge.
‘Meaningless language’ banished to Marketing Week’s Room 101
Grace GollaschTop marketers from TUI, Diageo and Trainline banished “meaningless language” from the industry, arguing it waters down marketing’s impact and causes confusion.
Many of the UK’s most valuable brands failing to justify their price
Niamh CarrollThe UK’s most valuable 75 brands, as ranked by Kantar, have again seen their collective value decline, with almost one in three being predicted as unlikely to grow next year.
From ‘nouveau nihilism’ to ‘splintered societies’: Study identifies global trends for brands
Josh StephensonThe fracturing nature of globalisation, the importance of nostagia and Gen Z’s interest in living for today are all identified as areas to watch for brands in Ipsos’s annual survey of 50,000 people across 50 different markets.
Consumer confidence takes ‘big fall’ following months of slow build
Grace GollaschConsumer confidence in the economy and personal financial situations has fallen for the first time in six months, according to GfK’s September Consumer Confidence Index.
‘Motivation, certainty and visibility’: Three more ways to think like a behavioural scientist
Dan BennettOgilvy UK’s Dan Bennett shares his next three secrets to help you think more like a behavioural scientist and get results from the customer.
Dunelm praises ‘broad value proposition’ as customer numbers rise
Niamh CarrollThe homeware retailer has driven more small-ticket purchases this year, as it increased volume sales by 6.2% and sales value by 4.1%.
Commercial media consumption falls as public returns to pre-pandemic habits
Grace GollaschDespite the emergence of new channels, the IPA’s 2024 Making Sense report finds people are slipping back into pre-pandemic media consumption patterns.
Brand has ‘never been more important in B2B marketing’, research reveals
Hannah RashbassDentsu research into B2B buyers finds that brand building is becoming increasingly crucial to win contracts in the B2B world.
Lanvin to ’emphasise’ marketing impact amid luxury market downturn
Hannah RashbassThe global fashion group plans to invest in marketing as luxury market downturn contributes to 20% revenue slip.