Business confidence slumps as prices set to rise, data shows
Josh StephensonNew data from the British Chambers of Commerce shows business confidence is falling in the wake of tax rises and inflationary pressures.
Consumer & Market Trends
Lacklustre festive season tops off ‘disappointing’ year for retail footfall
Niamh CarrollRetailers failed to drive more shoppers to the high street or into shopping centres this festive season, with golden quarter footfall down 2.5%.
Why It Works: How Gymshark employs behavioural science to form a habit
Richard ShottonIts online 66 Day Challenge has been a huge success for sportswear brand Gymshark – and it’s underpinned by solid behavioural science techniques.
Marketing to female audiences is becoming shockingly polarised
Jane CunninghamMuch progress has been made in traditional media to stamp out everyday sexism in marketing, but social media is fuelling unattainable and idealistic images of women, which are particularly damaging to young girls.
Retail sales, Facebook advertising, trust in data: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Consumer confidence remains ‘far from strong’ ahead of Christmas
Molly InnesConsumer confidence rose by one point to –17 in December, according to GfK’s Consumer Confidence Index.
What Nouveau Nihilism can teach brands about indulgence and consumer motivations
Jennifer BenderAs consumers become increasingly pessimistic about the future of the world – there’s a burgeoning trend to live for today and forget about the consequences.
The Year Ahead 2025: Brands to double down on strategic collaborations
Lucy TesserasFrom Coca-Cola and Oreo to Bluey and Bunnings, a growing number of brands are seeking out collaborations that create short-term buzz while also building brand equity.
The Year Ahead 2025: Humour continues to be a creative differentiator
Josh StephensonMarketers are tapping into humour in greater numbers than at any other time this century, with research showing getting it right can reap impressive rewards.
The Year Ahead 2025: Unprecedented times become precedented
Niamh CarrollThe 2020s have, thus far, been a deeply unusual set of years where strategy has had to be adapted accordingly. Looking to 2025, marketers should start planning for the long term.
Business outlook, ad spend, UK fashion brands: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Confidence, branded struggles, packaging dilemmas: Consumer behaviour trends for 2025
Josh StephensonNew YouGov data reveals improving consumer financial situations, coupled with a ‘save-first’ mentality.
Level of disability representation in this year’s Christmas ads ‘shameful’, says advocacy group
Josh StephensonBrands are both failing to sufficiently represent the disabled community, a group that accounts for 16 million people in the UK, and missing a significant growth opportunity at the same time, according to the Valuable 500.
Start low risk, build the culture, accept it could go wrong: Key lessons for innovation
Molly InnesIn Marketing Week’s latest subscriber-exclusive webinar, The Lowdown, three marketers discuss building innovation-oriented teams and making the case for investing.
‘You don’t have to create the demand’: Why embracing marginal behaviours can lead to growth
Josh StephensonMarginal behaviours often influence mainstream perceptions – those brands that can identify how that will impact their category will find new paths to growth.