Jennifer Bender

Politics is becoming increasingly divisive – and marketers need to prepare and adapt for an uncertain future. Doing nothing will only leave your brand in a difficult position.

Consumers often have a mixed relationship with technology seeing it as both a friend and a threat. It is the job of marketers to help navigate these concerns.

As consumers become increasingly pessimistic about the future of the world – there’s a burgeoning trend to live for today and forget about the consequences.