Direct Line recruiting for top marketer as Samuel Day departs
Amrit VirdiThe company is “currently recruiting” for an interim customer and marketing director, with Day set to join German vehicle marketplace Mobile.de.
Direct Line claims price comparison launch is a ‘key pillar’ in corporate strategy
Amrit VirdiThe insurer has launched three digital-first motor insurance products, specifically designed for the price comparison market.
Direct Line cuts marketing spend amid price comparison launch
Niamh CarrollClaiming to have “over-concentrated” on direct channels, the insurance giant is cutting marketing spend and putting its flagship Direct Line brand on price comparison sites for the first time.
Direct Line’s Ann Constantine on the ‘next leap’ for effectiveness
Charlotte RogersReflecting on her more than two decades at the insurance giant, head of marketing effectiveness Ann Constantine considers what next for measurement and the lessons marketers can learn from the 1990s.
Direct Line restructures marketing with introduction of chief customer office
Michaela JeffersonThe office will bring together data and insight expertise to lead the brand and customer strategy across the group, with two new leaders appointed.
Direct Line’s top marketer Mark Evans steps down
Michaela JeffersonDescribing his time at Direct Line as a “huge privilege”, Evans tells Marketing Week about his plans to use his 25 years of marketing expertise to help more businesses and people.
Direct Line: Marketers must claim the right to be commercial
Charlotte RogersMarketers should be prepared to push the commercial agenda within business, says marketing effectiveness boss Ann Constantine, which starts with understanding the impact of their work.
‘It’s terrifying’: Can marketers reverse a culture of bad briefs?
Matthew ValentineWith a pandemic and cost of living crunch causing unprecedented issues, a lack of retained relationships and loss of confidence on both sides, what can brands and agencies do to make briefing better?
Co-op and Direct Line on teaming up to support new talent
Charlotte RogersResponding to a desperate need to create employment opportunities for young people, the Co-op has joined forces with major employers like Direct Line to fund SME apprenticeships.
How Direct Line is bringing advertising’s ‘mojo’ back with new Marvel partnership
Michaela JeffersonEntertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
How Direct Line is making its advertising work ‘harder than ever’
Michaela JeffersonAmid the rising cost of media, Direct Line is ensuring the continued success of its campaigns with team collaboration and “interrogative” agency conversations.
How Direct Line plans to create new category ‘entry points’ with its latest brand campaign
Michaela JeffersonHaving won the Marketing Week Awards Grand Prix for its brand platform last year, Direct Line has launched a new campaign to shift perceptions even further.
Inside the Grand Prix winning Direct Line campaign that delivered against all measures
Michaela JeffersonDirect Line Group’s ‘We’re On It’ campaign took home the top prize at the Marketing Week Masters, after driving long and short term business impact and surpassing the already admirable efforts of its previous brand platform.
Mars on the value of adopting an ‘ROI++’ mindset
Marketing Week ReportersWhile demonstrating a positive ROI is powerful, as a metric it should be viewed in the wider context of creative effectiveness, says Mars insight boss Sorin Patilinet.
How brands are overcoming the ‘artificial division’ of brand and performance
Michaela JeffersonThe era of brand and performance as separate and distinct strategies is coming to an end, as marketers rethink everything from media strategy and creative synergy to team structure and semantics.