Greggs sees ‘strong improvement’ in brand health as first half sales near £1bn
The food-to-go brand increased sales by 7.4% year on year in the first half, while also investing to enhance engagement and loyalty.
Greggs has posted solid sales growth for the first half of the year, along with “strong improvement” in brand health metrics and its loyalty app.
According to the food-to-go brand’s latest results for the 26 weeks ended 29 June, like-for-like sales were up 7.4% year on year to £960.6m, while profit before tax increased 16.3% to £74.1m.
