Google: Brand advertising push fuelling YouTube growth
Brand advertising – rather than direct response – driving YouTube revenue, says Google, which credits AI innovation for second quarter growth.
Google credits innovations at “every layer” of the AI and existing strengths in search and cloud computing for driving a strong second quarter performance.
YouTube revenue grew 13% year-on-year to $8.7bn (£6.7bn), driven primarily by brand advertising followed by direct response, parent company Alphabet reported yesterday (23 July).
