The Week in Tech: Adobe GenStudio, safer phones and Google goes nuclear
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
On the agenda…
Adobe has had a busy week announcing its newest slate of products and services at its annual Adobe Max conference – not least its great pitch to marketers in the form of GenStudio for Performance Marketing.
While it may seem like some form of generative AI-powered platform to help you do your job better is being launched every week, considering the install base of Adobe it’s worth paying attention to where the business believes value for marketers can be found.
