As the year draws to a close, I thought it would be a good opportunity to look back over some of the key stories, offering my view on what they mean for you and the industry. From the challenge of securing investment to the importance of price and product, it’s been a busy year. Here is my take.
Our columnist names her picks for the best and worst of marketing in the past 12 months.
Advertising today is a myriad of smaller things, not just a few big things, and the ad industry needs to more fully embrace this reality or continue to be disintermediated.
Brands today have to balance competing needs: more digital content to drive engagement, but also more consistency to drive long-term effectiveness.
The retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of its revenue.
David Hills will remain at Asda until later this year with the supermarket yet to announce his replacement.
Why are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how businesses view marketing leadership.
Sales, closely followed by the CEO, may be the most important relationships for marketers to nurture, but do they feel the same way?
