At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From 2025’s media trends to Lidl’s record breaking Christmas, it’s been a busy week. Here is my take.
Laura Ashley has been acquired by the US owner of Ben Sherman, the ambition being to take the British brand into new categories and markets.
More than just sending a picture and caption to post, the professionalisation of influencer marketing means brands need to rethink the briefing process.
From breaking down silos to ensuring marketers display conviction and curiosity, CMOs weigh in on what the team of the future should look like.
The retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of its revenue.
David Hills will remain at Asda until later this year with the supermarket yet to announce his replacement.
Why are so many companies ditching the CMO? It’s happened before but this time around it feels like a seismic shift in how businesses view marketing leadership.
Sales, closely followed by the CEO, may be the most important relationships for marketers to nurture, but do they feel the same way?
