Junk food ad ban and the value of people: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the proposed changes to ad rules around junk food to the pull back on media spend at the end of last year, it’s been a busy week. Here is my take.
Confusion reigns
This year was always going to be a big one for food and drinks classed as ‘less healthy’. A ban on TV ads with “identifiable products” before the 9pm watershed and blanket prohibition of online ads featuring products was expected to come into force before the year’s end. Brand-based ads were thought to be OK, with clients and agencies preparing for the necessary shift for some time.
