‘We are going to shake things up’: Virgin Voyages on enticing a different type of traveller to cruising
Embracing its disruptive spirit, Virgin Voyages attempts to capture the attention of younger audiences and redefine cruising for all travellers.
Cruise holidays have long been associated with older travellers – but this is a trend which is starting to shift.
Recent data from travel agency Cruise.co.uk, which analysed 500,000 bookings between 2019 and 2024, found that the average cruise passenger is now 55-years-old, a sharp drop from the average of 66-years-old in 2019. And this looks set to drop further – with those under 30 representing the largest rise in new passengers this year, accounting for 14% of total bookings, up from 12% last year.
