EY’s global CMO John Rudaizky on the ‘enduring truth’ needed in B2B marketing
EY has launched two campaigns in a week, with new creative ‘Generations’ set to remind its clients about the responsibility they have in building the future.
Most marketers would be content to get one big campaign out of the door in the first few weeks of the year, but professional services firm EY has managed to launch two.
The first ‘Transformations’ launched last week (8 January) and is being swiftly followed by a second campaign ‘Generations’, launching today (16 January). Both are activations on the wider ‘Shape the Future with Confidence’ brand repositioning that launched in late 2024.
Safe to say global CMO John Rudaizky has been keeping himself busy. These past few months have been about “establishing” the core platform, he says, following up now with the wider strands.
