Newly merged Carlsberg Britvic names CMO
Niamh CarrollMunnawar Chishty has been promoted to CMO, overseeing both Britvic’s soft drink brands and Carlsberg’s beer brands in the UK. Former Britvic CMO Cindy Tervoort has departed the business.
Positioning brands as a ‘powerhouse’ of growth: How marketing at Britvic secured 30% more investment
Niamh CarrollBritvic increased its marketing budget by 30.9% in 2024. GB marketing director Munnawar Chishty shares how she made the case – and continues to make the case – for investment at the drinks business.
Britvic marketing spend up 30% amid ‘best ever’ financial performance
Niamh CarrollThe Robinsons and Tango maker grew revenues by 9.5% in its most recent financial year, as the company ploughed £20.2m extra into marketing.
‘Like nobody else’: Why product is the key differentiator for one brand in a crowded category
Niamh CarrollBritvic owned plant-based drinks brand Plenish operates in crowded markets, such as juice shots and milk alternatives. It is banking on its differentiated product to stand out.
Why innovation is the cornerstone of Britvic’s excellence agenda
Charlotte RogersThe marketing team has developed a brand growth framework designed to identify “where to play and how to win”.
Britvic increases ad spend by almost 40% to ‘support growth’
Niamh CarrollThe soft drinks business hailed an “outstanding” first half of the year, which saw it return to volume growth as marketing spend ramped up.
Britvic’s CMO on the value of doing fewer things better
Niamh CarrollBritvic CMO Cindy Tervoort believes in using creativity to drive business impact, but is wary of how “fragmenting” budget can stop brands standing out.
‘Momentum is infectious’: Tango on continuing its growth trajectory
Niamh CarrollBritvic-owned soft drinks brand Tango is three times bigger than it was in 2018 but it is still confident there is ‘huge opportunity’ to grow through innovation, strong retailer relationships and its revived ‘You’ve Been Tango’d’.
Britvic eyes return to volume growth in 2024
Niamh CarrollThe drinks company is in a ‘transitionary phase’, says its CEO, with the goal that it will return to volume growth, rather than driving revenue growth through higher prices, as it has been doing during the period of higher inflation.
Britvic declares success in tackling inflation as it talks up its price, product and promotions tactics
Niamh CarrollThere was “limited” switching from Britvic’s brands to private label competitors, claimed CEO Simon Litherland, as the company offered consumers “great quality, choice and value”.
Why Tango is reviving its ‘forgotten’ focus on product
Niamh CarrollTango is tapping into the spirit of its famous ‘You’ve been Tango’d’ ads from the 90s and 00s to speak to a new audience.
Robinsons unveils first major rebrand in a decade to kick off fresh marketing push
Michaela JeffersonA “comprehensive” advertising campaign is to follow later in the spring, as owner Britvic invests behind the brand to prevent loss of market share to private label competitors this year.
Britvic poaches GB marketing director from Boots
Niamh CarrollAn experienced FMCG marketer, Munnawar Chishty has been hired to boost Britvic’s digital marketing transformation and help shape the new marketing direction of squash brand Robinsons.
Britvic plans further increase in marketing investment as profits jump
Niamh CarrollInvestment is particularly being made behind the Robinsons brand, which the business expects to be “challenged” by private label brands next year.
One plant-based brand on staying consistent to cut through the noise
Niamh CarrollTen years in and following its acquisition by Britvic, plant-based drinks brand Plenish is on a mission to achieve the next level of growth.