Bose on modernising its marketing with a music-first strategy
Bose hasn’t always been in the right places says CMO Jim Mollica, who wants to take the premium audio brand on a modernising journey – starting with becoming a content publisher.
By Molly Innes
“The Bose brand still has this incredible cachet around it, but I didn’t see it create content in the areas where I would expect it to be,” admits Bose CMO Jim Mollica.
He is now on a mission to modernise the brand’s marketing, which means focusing on the “right” partnerships.
