L’Oréal’s global talent acquisition lead on what makes a modern marketer
Data-driven, savvy, creative – these are just some of the qualities L’Oréal wants from its marketers, says Micheal Kienle, global VP of talent acquisition.
By Molly Innes
The skills a modern marketer needs are often debated. Some marketing leaders shout ‘Be creative’, while others declare financial fluency and an understanding of the P&L to be of utmost importance.
It’s confusing ground, and with a multitude of marketing roles, functions, and different businesses requiring different skills, there’s no clear-cut answer.
It’s something global beauty giant L’Oréal, like many businesses, is currently navigating. The company houses 36 brands with more than 80,000 employees, including 400 UK marketers as of 2022. To put it bluntly, that’s a lot of people, and a lot of skills and expertise.
A marketer’s job today is “much more complex” than it was a decade ago, says Micheal Kienle, global vice-president of talent acquisition at L’Oréal, and a former marketer. Many factors contributed to this, notably the increase in consumer touchpoints and the “360 degree” nature of the role, he tells Marketing Week.
