Wild Nutrition on the full-funnel strategy fuelling its next chapter of growth
After building clarity around its points of difference and overhauling its subscription model, supplement brand Wild Nutrition believes now’s the time to invest in TV.
Often direct-to-consumer (DTC) brands concentrate on lower funnel tactics in their early years, but struggle to diversify the marketing mix when they come to scale or sell through larger retailers.
One vitamin brand determined not to “run out of steam” is Wild Nutrition, which invested in its first TV campaign at the end of last year.
CEO Matt Hiscock joined the brand around two and a half years ago. Despite having previously served as director of global marketing at Boden, Hiscock’s first priority was not to immediately invest in a big above-the-line campaign.
