Ineos Automotive CEO: ‘Marketing is integral to what we are trying to achieve’

Ineos Automotive is aiming to reach 400 million potential customers with its first-ever global advertising campaign.

Backed by an impressive €21m (£17.7m) marketing investment, the campaign promotes Ineos Automotive’s flagship 4×4 vehicle, the Grenadier, and marks the launch of its new long-term brand platform ‘Built for More’.