Ben Carter

CarwowGlobal CMO

Ben is the Global Chief Customer and Marketing Officer of Carwow tasked with revolutionising how consumers buy and sell cars. Alongside responsibility for Customer, Marketing and Business Growth, Ben also leads Carwow’s Commerce Media business across Europe. Prior to joining Carwow in 2022, Ben worked for a number of the UK’s biggest digital businesses in Executive marketing roles helping them drive growth including Just Eat, Betfair and Notonthehighstreet. Ben who was recently named as one of the Top 100 Most Effective Marketers by esteemed trade publication Marketing Week is also Chair of the Lily Foundation- a charity dedicated to finding a cure and raising awareness of mitochondrial disease and is a Director of Women in Football, a non-for profit organisation that is focused on making football a more acceptable place for women on and off the pitch to work, play and support.