CATEGORIES
2025 JUDGES
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Best use of sponsorship or partnership

This award celebrates the effective use of sponsorship and partnership activity in the delivery of a brand’s strategy. Open to B2B and B2C brands, the winning entry will show how the sponsorship or partner initiative helped deliver a brand’s business objectives. The judges will also be looking for examples of creative and innovative thinking in tackling business, category or sector challenges as well as the delivery of business outcomes.