CATEGORIES
2025 JUDGES
WINNERS
ABOUT

Best use of content

This award celebrates the effective use of content in delivering a brand’s strategy. Open to B2B and B2c brands, the winning entry will show how content – including but not limited to print, video, mobile and online – was used to deliver on the brand’s business objective. The judges will also be looking for examples of creative and innovative thinking in tackling business, category or sector challenges as well as the delivery of business outcomes.