‘It’s a win-win’: Innocent on the impact equalising parental leave
Since launching equal parental leave in 2020, Innocent has fostered a more inclusive culture and enhanced its employer brand, says people lead Sophie Wilson.
By Molly Innes
The benefits of an equal parental leave policy write themselves. And yet, such policies remain a rarity, with news of organisations making the move still creating headlines. Last week, Deloitte announced it was equalising paid parental leave for staff at 26 weeks’ full pay from the start of next year.
Other brands have made similar changes. In February Molson Coors brought in a gender neutral parental leave policy, while Diageo and Aviva have had equal policies in place since 2019 and 2017, respectively. Innocent has had a policy of four months leave at full pay for people of all genders since 2020.
“When we’re thinking about benefits and our employer brand generally, we value people as a whole, and we know that when people are happy and fulfilled they do better work and they get better results,” says Sophie Wilson who leads Innocent’s people team in the UK and Ireland.
