How ITV turned the Post Office scandal into a national campaign for change
Marketing Week ReportersBy holding true to its brand purpose, the broadcaster connected millions of people to a vital story and pressured the government to act.
ITV CEO named as new The Marketing Society president
Grace GollaschITV CEO Dame Carolyn McCall replaces former Diageo CMO Syl Saller as The Marketing Society’s new president.
‘The model is getting better’: ITV on the competitive advantage of being closer to the viewer
Josh StephensonJane Stiller and Neil Mortensen have helped turn the relationship between marketing and insights into one that is driving success and legitimising both functions in the boardroom.
ITV launches AI-generated ad service to make TV advertising more ‘accessible’ for SMEs
Grace GollaschAs part of an initiative to encourage SMEs to consider TV advertising, ITV will launch two new AI-generated TV ads from small businesses.
Channel 4, Sky and ITV launch collaborative TV measurement tool
Grace GollaschThe three TV firms have revealed a proof of concept for a “cross-broadcaster multi-outcome panel” called Lantern.
ITV promotes Jane Stiller to chief viewer officer
Josh StephensonThe broadcaster has promoted its CMO to a newly created role to unite its marketing functions.
ITV cites ‘firm’ ad market as total ad revenue sees 10% boost
Grace GollaschITV reported higher than expected growth in total advertising revenue, driven by a “very successful” performance during the 2024 UEFA Euros.
ITVX delivers double-digit growth in streaming hours and ad revenue
Niamh CarrollThe streaming service outperformed the broadcaster’s studio arm, amid wider plans to invest an additional £15m in marketing this year.
How ITV turbocharged marketing’s influence with streaming reboot
Marketing Week ReportersAccording to employees, the marketing department is being taken more seriously than prior to the launch of revamped streaming service ITVX.
ITV to step up marketing spend by £15m in 2024
Niamh CarrollThe broadcaster claims marketing is acting as a key tool to drive growth for the ITVX streaming platform, which grew total views by over a quarter last year.
How ITV attracted 2 million new viewers
Marketing Week ReportersInvesting in detailed audience insight helped ITV segment its first-party dataset to fuel the launch of streaming service ITVX.
How ITV drove a 129% streaming subscription uplift
Marketing Week ReportersWhile the wider sector faltered following a post-Covid viewership crunch, ITV dug deep to invest £165m in the launch of streaming service ITVX.
Cadbury, Guinness and ITV win big at the Marketing Week Awards
Marketing Week ReportersCongratulations to all the winners of this year’s Marketing Week Awards, including Grand Prix winner Cadbury, Brand of the Year Guinness and Boots CMO Pete Markey, who is Marketer of the Year.
ITVX won’t halt advertising woes for British broadcaster, analysts say
Chris SutcliffeITV CEO Carolyn McCall has blamed a “stagnant” UK economy in a warning about the broadcaster’s advertising forecast.
ITV’s CMO on how the strength of its brand let it absorb negative headlines
Molly InnesDespite a 79% decrease in profits, and the fallout from the This Morning scandal, CMO Jane Stiller insists the ITV brand is in a strong position as she looks ahead to a more positive second half.