The strategies behind some of the marketing industry’s most successful advertising campaigns and initiatives.
HP hopes its data-supported argument for diversity, the launch of a new mentor programme and the introduction of a diversity algorithm will help prove the business case for diversity.
McCain is launching a new ad campaign to coincide with Valentine’s Day that features a diverse range of couples as it looks to build on success.
John Lewis, Maltesers and Tesco have all faced criticism for their decision to create more diverse advertising. However, marketers have a responsibility to ensure they are representing society, according to Ikea’s marketing boss.
Brand says focus on disability and inclusivity has been a success commercially, creatively and from a societal point of view.