McDonald’s is the world’s most valuable restaurant brand, according to Brand Finance, as previous incumbent Starbucks suffers from “growing misalignment” with customers.
Starbucks is moving away from discounting and doubling down on “broad-based” marketing to focus on what “sets it apart” as a brand.
The coffee chain is a serial offender at producing esoteric mission statements, so can new CEO Brian Niccol finally uncover the brand’s appeal to customers?
Starbucks has appointed former Pizza Hut and Taco Bell CMO Brian Niccol as its new CEO, as the coffee chain looks to turn around ailing sales.
Current global CMO Brady Brewer has been promoted to CEO of Starbucks’ international business.
From Tesco to Starbucks to Leon, the Marketing Week team chooses the second set of eight campaigns that make up our best marketing of 2020.
Despite a rise in LGBTQ+ representation in advertising, trans people are still woefully underrepresented.
Both brands admit they have learned the hard way that not involving in-house teams with pitch processes can create a “negative environment” internally.
The broadcaster tasked entrants to pitch campaigns that challenged stereotyping around the LGBT+ community, as well as highlighting the lack of representation in advertising.
The coffee giant is trying to bring its marketing and product development closer together so it can jump on trends faster and get better insight on what resonates.
From Asos’s wheelchair-friendly jumpsuit to Starbucks opening its first sign language store, brands are making moves to cater for people beyond the mainstream and unlock the potential of the ‘Purple Pound’.
The coffee shop chain admits it had become too focused on promotional activity, which was no longer profitable and meant its focus had become too short term.
The coffee giant said global sales rose 2% in its fourth quarter – this compared to 4% growth for the same period last year.
Starbucks’ CEO believes partnerships with pureplay digital companies are increasingly important, as online giants will struggle to “outmanoeuver” the brand.
The coffee brand believes providing a consumer experience that “evokes human emotion and connection” will determine which brick and mortar retailers thrive in the future.